Insight Collective

Are you harnessing the power of your customer data to retain your customers?

It costs 5 to 7 times more to acquire a new customer than to retain an existing one, yet many businesses still underinvest in retention. Maximising your current customer relationships is one of the smartest and most cost-effective ways to grow.

How are you using customer data to understand your audiences and create content that truly resonates?

Today, customers expect brands to understand them. 91% of customers are more likely to shop with brands that provide relevant offers and recommendations. Personalised content can lead to a +20% increase in customer retention and +15% uplift in revenue.

Loyalty programs come in many forms, how are you recognising and rewarding your customers?

Loyalty program members spend 2.5x more than non-members, and 81.9% of brands with loyalty programs see a strong return on investment. A well-designed program not only retains but transforms customers into brand ambassadors.

Let’s Turn Your Customer Data Into Your Most Valuable Asset

Through our discovery process we'll unlock valuable customer insights and deliver strategic, actionable recommendations to elevate your CRM program, keeping your customers coming back for more.

Whether you require a one-time strategic review or ongoing support, we're ready to turn your customer data into powerful retention strategies and revenue.

Schedule A Discovery Call

OUR PROFESSIONAL SERVICES

Strategic Recommendations

CRM Marketing Assessments

We conduct comprehensive audits of your CRM systems, performance and customer data to uncover opportunities to ensure your CRM & Loyalty programs are both customer-centric and commercially effective.

Our assessments cover four key areas:

Data Capture & CRM System Health
Customer Journeys & Automation
Campaign Creative, Strategy & Optimisation
Customer Behaviour & Loyalty

Following this, we provide strategic recommendations, with the option for you to choose whether our team implements or your in-house team takes the lead.

Find Out More

Close-up of a textured gray coat with a blurred background

Retention Strategies

Loyalty Program Design & Implementation

We design and implement loyalty programs purposefully crafted for your brand. Leveraging data-driven insights and collaborative consultations with your team, we'll develop a bespoke program to drive excitement and loyalty.

We will also identify the right software partner to host your program, facilitating a seamless integration with your tech stack and timely delivery, ensuring your loyalty program is not left sitting on the wish list.

Get In Touch

Design & Implementation

Customer Engagement Campaigns

We’re here to expertly craft and implement high-impact emails, SMS/MMS & clienteling communications across your sales and marketing channels. From strategy and creative direction to design and implementation, we craft personalised campaigns to build loyalty, drive conversions, and foster advocacy.

Send An Enquiry

Hear From Our Clients

Co-Founder, Food & Beverage
"Since implementing new strategic segmentation, we’ve increased revenue by over +100% with minimal work required on our side. Insight Collective are proven CRM experts who are flexible, approachable, and concise."
Brand Director, Luxury Fashion
“From implementing a clear customer segmentation strategy and deeply considered communication approach, we saw an impressive uplift from very important customers in the first quarter. An extraordinary achievement and of very high value to the business.”
Managing Director, Events
"Insight Collective helped us clean up our database, educated our team on global data protection laws, and guided us on best practices to enhance our email communications. Their expertise made a complex process simple, and our campaigns are more effective than ever."